Spice Not is a brand founded by two 10-year-old boys who love hot sauce and enjoy selling it! Kevin Aminpour and Jago Solanki, the founders, met at school. Kevin, an aspiring entrepreneur, was an excellent pepper plant grower, while Jago was a talented chef and cook. One day, in the school cafeteria, Jago tried the chili that Kevin had given him. Jago exclaimed that it was extremely spicy but also really tasty. In that exact moment, both Kevin and Jago simultaneously said, “Hot sauce!” and the rest, as they say, is history!